Social Media Manager
- Nature:
- Department:
- Pay:
- Duration:
- Location:
- Timing:
- Full Time
- Social Media
- Competitive
- Contractual
- Remote (Work from Home)
- (12 pm to 6 pm) / (6 pm to 12 am)
Greetings from the DigiSocium Team!
We are excited to announce that we are inviting applications for the position of “Social Media Manager” to collaborate with us on various creative and design projects and take the lead in shaping social media strategies that drive results and make an impact!
About Us
DigiSocium is a dynamic digital marketing agency specializing in services for niche audiences. We develop innovative and results-driven marketing strategies, ensuring our clients build impactful online and offline presences. Our mission is to empower businesses by providing top-quality marketing solutions that connect them with their target audiences in meaningful and lasting ways.
About the Role
Do you have a talent for turning ideas into social media content that people actually want to see, read, and engage with? We’re looking for an experienced and creative “Social Media Manager”, to manage and grow the social media presence of DigiSocium and diverse portfolio of our clients, with a particular focus on Canadian immigration professionals. You will play a key role in enhancing their brand awareness, driving engagement, and increasing conversions through various social media platforms.
Requirements
- Bachelor’s degree in Marketing, Communications, Media Studies, Public Relations, or a related field is preferred, but relevant hands-on experience and demonstrated expertise will also be considered.
- 2–4 years of proven professional experience in social media management, preferably within a digital marketing agency or client services environment; exceptional candidates with less experience may also be considered.
- Strong portfolio, demonstrating successful end-to-end social media management, including strategy development, content planning, platform-specific content, publishing, audience engagement, organic growth, performance analysis, optimization, and measurable improvements across relevant platforms.
- Experience using social media management, scheduling, analytics, and reporting tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, LinkedIn Campaign Manager or similar platforms.
- Experience working with professional services, legal, immigration, or other regulated industries is a strong advantage.
- Experience coordinating with graphic designers, video editors, content writers, and other creative or marketing professionals to develop and deliver social media campaigns.
- Basic knowledge of graphic design and video editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms is a plus.
- Strong copywriting and editing skills, with the ability to create engaging social media content and adapt messaging for different audiences and platforms.
- Enthusiasm for learning and staying current with social media trends, platform changes, digital marketing practices, and relevant industry developments.
- Familiarity with AI tools such as ChatGPT, Google Gemini, Microsoft Copilot, or similar platforms is a plus, with the ability to use them appropriately as supporting tools.
- Deep understanding of major social media platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and X (formerly Twitter), including their respective audiences, content formats, and best practices.
- Strong analytical skills, with the ability to interpret social media performance data and turn insights into practical recommendations and improvements.
- Ability to research industry developments, competitors, audience interests, social media trends, and emerging content formats to identify relevant opportunities.
- Familiarity with CICC advertising standards and other relevant requirements for marketing Canadian immigration services is a strong advantage, with the ability to learn and apply applicable standards carefully.
- Creative and analytical mindset with strong problem-solving skills and the ability to turn ideas and performance insights into practical content strategies.
- Adaptable and comfortable working in a fast-paced environment where client requirements, platform developments, and priorities may change.
- Excellent written and verbal communication skills, with the ability to communicate effectively with clients and remote team members.
- Positive, professional, and collaborative attitude with the ability to contribute ideas and work effectively as part of a team.
- Strong project management and organizational skills, with the ability to manage multiple client accounts, content calendars, campaigns, and deadlines simultaneously.
- Comfortable working independently, taking ownership of assigned accounts, and making informed decisions with minimal supervision.
- Must have a reliable computer, phone, webcam, and stable internet connection.
- Available to work remotely.
Responsibilities
Responsibilities include but not limited to:
- Plan content around relevant IRCC announcements, ministerial instructions, Express Entry draws, program updates, and other developments where appropriate.
- Develop and maintain content calendars covering regular content, campaigns, seasonal opportunities, industry developments, and relevant Canadian immigration updates.
- Create, curate, and oversee the production, scheduling and publishing of social media content, including written posts, captions, graphics, videos, Reels, Stories, and other platform-specific formats across relevant social media platforms such as Facebook, Instagram, LinkedIn, YouTube etc.
- Ensure content is properly formatted and published according to the agreed calendar, client requirements, brand guidelines, accuracy standards, and applicable CICC advertising standards.
- Write and refine social media copy, including captions, hooks, calls to action, and other supporting content, adapting messaging to each platform requirements and audience behaviour.
- Maintain organized records of published posts, social media assets, campaign information, performance data, and other relevant project materials.
- Develop and execute platform-specific social media strategies based on each client’s services, target audience, brand voice, business objectives, and broader marketing strategy.
- Coordinate with content writers, graphic designers, video editors, and other team members to develop and deliver social media content and campaigns.
- Coordinate with the advertising team, ensuring organic and paid activities support each other and align with broader campaign objectives.
- Manage community engagement by monitoring comments, messages, mentions, and other interactions, responding appropriately and escalating sensitive or client-specific matters when required.
- Communicate regularly with the project manager and relevant team members regarding project progress, campaign performance, upcoming activities, and potential issues.
- Monitor competitor accounts and activity within the Canadian immigration sector to identify content gaps, emerging topics, and opportunities for clients.
- Prepare clear weekly and monthly social media reports outlining performance, key findings, and recommended actions for clients and internal stakeholders.
- Monitor and analyze social media performance using platform analytics and other relevant tools, tracking metrics such as reach, impressions, engagement, follower growth, website traffic, leads, and conversions to identify what is working and make informed recommendations for improving content, posting schedules, audience engagement, campaigns, and future social media strategies.
- Stay informed about changes to social media platforms, algorithms, advertising features, content formats, industry trends, and relevant regulatory developments to keep our clients ahead of the curve.
- Research competitors, industry developments, audience interests, hashtags, emerging content formats, and social media trends to identify relevant content opportunities.
- Coordinate social media activities with content marketing, advertising, email marketing, website, and other digital marketing initiatives to ensure campaigns work together effectively.
- Manage multiple client accounts and projects simultaneously while maintaining quality, meeting agreed deadlines, and keeping deliverables on schedule.
- Perform other reasonable responsibilities assigned by the supervisor in support of client and departmental objectives.
What We Offer
- Competitive salary commensurate with experience, skills, and responsibilities.
- Flexible working arrangements and the ability to work remotely.
- Opportunity to work in a fast-paced, creative environment with real client accounts and campaigns.
- Hands-on experience managing social media for Canadian immigration professionals within a specialized, regulated industry.
- Opportunity to develop a deeper understanding of how professional and compliance considerations influence social media strategy and content.
- Responsibility for the full social media process, from strategy and content planning through publishing, community management, performance analysis, and optimization.
- Opportunity to work closely with content writers, graphic designers, video editors, PPC specialists, SEO specialists, and other digital marketing professionals.
- Exposure to a wide range of Canadian immigration clients, audiences, and client objectives, providing insight into how different factors shape marketing decisions.
- Supportive and collaborative team culture where your ideas, creative input, and strategic thinking are valued.
- Access to training, learning resources, tools, and opportunities for continuous professional development.
- Opportunity to take ownership of client accounts, contribute to campaigns, and take on greater responsibilities as you grow within the role.
- Opportunities for career development and advancement within a growing digital marketing agency.
- Certificate of employment, experience documentation and performance-based reference letter for team members who meet the required standards and complete the agreed period of employment.
How to Apply
If you have a passion for social media management and meet the above criteria, we’d love to hear from you! Please submit your resume, portfolio, and a brief cover letter detailing why you’re the perfect fit for this role. Be sure to select “Social Media Manager” in the form below.
We look forward to seeing your application and potentially welcoming you to our team!
IMPORTANT NOTICE:
Accepted file formats for resume: PDF and DOCX only.
Maximum file size: 4 MB.
