Freelance PPC Expert
- Nature:
- Department:
- Pay:
- Duration:
- Location:
- Timing:
- Freelance
- Digital Marketing
- Project Based
- Contractual
- Remote (Work from Home)
- Flexible
Greetings from the DigiSocium Team!
We are excited to announce that we are inviting applications for the position of “PPC Expert”to collaborate and lead with us on various exciting projects.
About Us
DigiSocium is a dynamic digital marketing agency specializing in services for niche audiences. We develop innovative and results-driven marketing strategies, ensuring our clients build impactful online and offline presences. Our mission is to empower businesses by providing top-quality marketing solutions that connect them with their target audiences in meaningful and lasting ways.
About the Role
Do you have a passion for crafting ad campaigns that deliver real and measurable results? We’re looking for an experienced “PPC Expert” to build and manage paid advertising campaigns across Google, Meta, and LinkedIn, handling everything from strategy and targeting to ad creative and performance reporting. This is a project-based freelance role, fully remote, best suited to someone with strong campaign management experience who prefers working project to project over a fixed schedule.
Requirements
- Bachelor’s degree in Arts, Communications, Marketing, or a related field is preferred, but relevant hands-on experience and demonstrated expertise will also be considered.
- 2–3 years of proven experience managing PPC and paid advertising campaigns end to end, including strategy, campaign setup, audience targeting, creative coordination, optimization, and reporting.
- Experience managing paid advertising for professional services, legal, or other regulated industries is a strong advantage but not required.
- Strong portfolio demonstrating successful paid advertising campaigns and practical campaign management experience.
- Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Experience with TikTok Ads or other platforms is a plus.
- Strong understanding of conversion funnels, audience targeting, campaign structure, bidding, and performance optimization.
- Proficiency with analytics and research tools such as Google Analytics, SEMrush, or similar platforms.
- Strong analytical skills, with the ability to interpret campaign data, identify performance trends, and adjust strategies based on findings.
- Familiarity with platform-specific advertising policies and sensitive-category review processes, or the ability to learn and apply them quickly. Immigration and law related advertising may be subject to additional platform scrutiny.
- Up-to-date knowledge of digital advertising platforms, trends, tools, and best practices.
- Ability to manage multiple campaigns and projects, organize your own workload, and meet agreed deadlines.
- Comfortable working independently on a project basis, taking initiative, and making informed decisions with minimal guidance.
- Strong communication skills and the ability to collaborate effectively with remote clients and team members.
- Adaptable and comfortable working in a fast-paced environment where campaign requirements and priorities may change.
- Positive, collaborative attitude and willingness to contribute as part of a team.
- Must have a reliable computer capable of running the required tools and a stable internet connection.
- Available to work remotely.
Responsibilities
Responsibilities include but are not limited to:
- Collaborate with the DigiSocium team to create and manage paid advertising campaigns that meet client requirements and business objectives.
- Develop paid advertising strategies based on service lines, client types, target audiences, campaign objectives, and available budgets.
- Research keywords, audiences, competitors, and industry trends to identify relevant targeting opportunities and inform campaign strategy.
- Set up, launch, and manage campaigns across platforms such as Google Search, Meta, and LinkedIn, adapting campaign structure and targeting to each platform.
- Write persuasive ad copy and, where required, landing page content tailored to specific audiences and campaign objectives.
- Ensure advertising copy and related landing page content are reviewed against applicable CICC advertising standards before campaigns go live.
- Set up and maintain conversion tracking across advertising platforms, websites, forms, and booking systems to ensure campaign results can be measured accurately.
- Conduct A/B testing of ad copy, creatives, audiences, landing pages, and other campaign variables to identify opportunities for improvement.
- Monitor campaign performance and key metrics such as CTR, CPC, conversion rates, cost per lead, and other agreed indicators.
- Manage budgets, bids, and audience targeting, reallocating spend based on actual campaign performance and conversion data.
- Continuously optimize campaigns based on performance data, testing results, and changes in audience behaviour or campaign objectives.
- Work closely with sales and client-facing teams to align advertising campaigns with lead generation goals and ensure campaign-generated enquiries are relevant and actionable.
- Monitor relevant competitor activity, advertising trends, platform changes, and industry developments to identify opportunities and potential issues.
- Prepare clear, regular performance reports that explain campaign results, key findings, and recommended actions.
- Use campaign insights to inform broader marketing strategies and identify opportunities for improvement across related channels.
- Coordinate with the content marketing team to ensure paid campaigns support and complement broader content and marketing activities.
- Collaborate with designers and content team members to develop relevant, visually engaging, and on-brand ad creatives.
- Inform project progress, updates, and potential issues regularly with the project manager and relevant team members.
- Communicate regularly with clients and internal stakeholders to keep campaigns aligned with agreed objectives, budgets, requirements, and timelines.
- Participate in brainstorming sessions and contribute ideas for campaign concepts, audience targeting, messaging, and advertising approaches.
- Monitor competitor advertising activity, platform changes, and industry developments to identify opportunities and potential campaign risks.
- Manage multiple advertising campaigns and deliverables within agreed timelines and budgets.
- Maintain strict confidentiality when handling client account access, campaign data, budgets, and business information.
- Perform other reasonable responsibilities assigned by the supervisor as required.
What We Offer
- Competitive pay based on the budget of each project.
- Flexibility to work on a freelance basis, managing your own schedule and workload.
- Opportunity to work on a diverse range of projects and build your portfolio.
- Collaboration with a dynamic and creative team.
- Potential for long-term freelance partnerships and repeat projects.
- Exposure to the digital marketing industry and opportunities for professional growth.
- Flexible working hours and the option of remote work.
How to Apply
If you’re a skilled PPC Expert, looking to take on exciting freelance projects, and meet the above criteria, we’d love to hear from you! Please submit your resume, portfolio, and a brief cover letter detailing why you’re the perfect fit for this role. Be sure to select “PPC Expert” in the form below.
We look forward to seeing your application and potentially welcoming you to our team!
IMPORTANT NOTICE:
Accepted file formats for resume: PDF and DOCX only.
Maximum file size: 4 MB.
