Freelance PPC Expert
Greetings from the DigiSocium Team!
We are excited to announce that we are inviting applications for the position of “Freelance PPC Expert”to collaborate and lead with us on various exciting projects.
About Us:
DigiSocium is a dynamic digital marketing agency specializing in services for niche audiences. We develop innovative and results-driven marketing strategies, ensuring our clients build impactful online and offline presences. Our mission is to empower businesses by providing top-quality marketing solutions that connect them with their target audiences in meaningful and lasting ways.
About the Role:
Are you a night owl with a knack for crafting ad campaigns that deliver real, measurable results? Do you thrive in a collaborative, creative environment while bringing your technical expertise to the table? If yes, we are looking for you. As a “Freelance PPC Expert”, at DigiSocium, you will work on a variety of project to lead and optimize our paid advertising campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, and a proven track record of managing pay-per-click campaigns that generate high-quality leads and maximize ROI. This freelance position offers you the flexibility to work remotely, manage your own schedule, and get compensated based on the budget of each project. You’ll have the opportunity to work on diverse assignments that align with your expertise and contribute to our clients’ success.
Requirements:
- Proven experience of 2 to 3 years in running PPC campaigns with measurable results.
- A strong portfolio showcasing your work.
- In-depth knowledge of ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, etc.), funnel building, and analytics tools.
- A bachelor’s degree in arts, Communications, Marketing, or a related field is preferred, but exceptional hands-on expertise speaks louder than formal education.
- Proficiency in tools like Google Analytics, SEMrush.
- Strong analytical skills to interpret campaign data and optimize strategies.
- Up-to-date knowledge of digital advertising trends and best practices.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent communication skills and the ability to collaborate with remote teams.
- Availability to meet project deadlines and deliver high-quality work on time.
- A self-starter who thrives in a fast-paced environment and isn’t afraid to take initiative.
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- A strong team player who brings a positive attitude to every interaction.
- Must have a functioning laptop, Desktop computer, and a stable Wi-Fi.
Responsibilities:
- Plan, execute, and manage paid advertising campaigns on Google Ads, Facebook, and other relevant platforms.
- Research keywords, audiences, and trends to optimize campaign performance.
- Write compelling ad copy tailored to specific audiences.
- Collaborate with the design team to create visually engaging and on-brand ad creatives.
- Conduct A/B testing on ad creatives and audience targeting.
- Monitor daily performance metrics (CTR, CPC, conversion rates, etc.) and make adjustments to maximize ROI.
- Provide detailed reports and actionable insights to the team.
- Provide actionable insights to improve campaign performance and inform broader marketing strategies.
- Work closely with the sales and customer success teams to ensure alignment between marketing campaigns and lead generation goals.
- Partner with the content marketing team to ensure ads align with broader content strategies.
- Stay informed about competitors’ PPC strategies and industry trends to maintain competitive edge.
- Manage budgets, bids, and targeting to ensure cost-effective lead generation.
- Stay ahead of trends and continuously refine ads to maximize ROI and performance.
What We Offer:
- Competitive pay based on the budget of each project.
- Flexibility to work on a freelance basis, managing your own schedule and workload.
- Opportunity to work on a diverse range of projects and build your portfolio.
- Collaboration with a dynamic and creative team.
- Potential for long-term freelance partnerships and repeat projects.
- Exposure to the digital marketing industry and opportunities for professional growth.
- Flexible working hours and the option of remote work.
How to Apply:
If you’re a skilled PPC Expert, looking to take on exciting freelance projects, and meet the above criteria, we’d love to hear from you! Please submit your resume, portfolio, and a brief cover letter detailing why you’re the perfect fit for this role. Be sure to select “Freelance PPC Expert” in the form below.
We look forward to seeing your application and potentially welcoming you to our team!
